SEO Consult firmly believes that all possible areas of a search engine optimisation campaign need attention in order to gain maximum exposure online and bring in the best, long-lasting results. One of the most increasingly popular methods for gaining increased, appropriate website traffic is the often-untapped resource of social media optimisation; a tool that SEO Consult themselves use on their own websites.

Social media optimisation (SMO) involves using social media sites, such as Facebook and Twitter, to promote and publicise products or services offered by a company. A branch of social marketing, SMO has also proven to be a very effective tool in revealing the human side of a business by making an organisation more accessible and approachable to potential clients, also giving clients a voice to feed back too.

When it is considered how much time people spend updating, talking and following others in social media circles, making official company accounts on social media sites seems like the perfect way to attract the right kind of attention, and therefore, the right kind of traffic to your website; particularly in the form of in-bound links. However, it is important to follow some simple advisory guidelines when social media marketing (SMM) techniques are required, advice for which can be found in the SEO blog on SEO Consult’s website.

“It is vital to remain business-motivated with every social media update and it can sometimes be more beneficial to not update at all than to post irrelevant, news-less posts that will irritate rather than inform your followers,” comments Matt Bullas, managing director of SEO Consult. “SMO is the most effective way to frequently update your current and potential clients on business developments, special offers or industry news, but if overused can promote an amateur rather than a professional company image. This is why we offer SMO amongst our services to help businesses make the most of this fantastic platform, to get the results they want and deserve.”