Shake your rump with the Ice Age 4 promo

30 June, 2012

Ice Age 4 has taken up an innovative promotional idea whereby one of the characters from the movie dances with people. With a fun song and music, this is sure to become popular.

IN AN innovative trailer, the Ice Age 4: Continental Drift, one of the main protagonists of the film, Sid the Sloth, is seen asking the audience to 'do the continental drift.' With fun hip hop music and words like 'shake your rump' and 'mock it out like grannies', he actually shows a very simple dance step that is sure to make everyone join him.

The makers of Ice age 4 have taken a new way to make the presence of their film felt. As Ice Age is already a brand in itself, a simple trailer would have just been what usually everyone does during promotions. But with this, they have actually bought in people and everyone is moving and dancing with their favourite sloth. As promotion was not their agenda but to create something different, as the film, is clearly visible from the promo videos.

Sid the sloth, with his catchy tune and continental drift, goes from one place to another with and makes the 'mammals' jump and shake. Right from the UK, the USA, Dubai, Mexico, Hungary, India, China to Spain and South Korea, people are seen in parks, in front of historical places and monuments mocking it like grannies and doing the continental drift. The song, already a part favourite, would be loved by all and sundry. Audience cannot wait for the next Ice Age, which is all set to hit the theatres on July 13.