THE SHORTY Awards honor the best people and organizations on Twitter. These unique awards are for the Twitter community, by the Twitter community. The second Shorty Awards announced on Wednesday March 3. The awards recognize each content creator's entire body of work, not just an individual tweet. For the entertainment, TrueBlood HBO won the award whereas for Application, TweetDeck, @TweetDeck won the award.

Year 2010 Shorty Award winners complete list:

For Advertising: Frank Adman, @FrankAdman

For Application: TweetDeck, @TweetDeck

For Art: deviantART, @deviantART

For Brand (two-way tie): Whole Foods Market, @WholeFoods and Sesame Street, @SesameStreet

For Celebrity: Nathan Fillion, @NathanFillion

For Cultural Institution (three-way tie): Jonah Holland of the Lewis Ginter Botanical Garden, @lewisginter, Reduced Shakespeare Company, @reduced and

Poetry Society of America, @Poetry_Society

For Customer Service: Bonnie Smalley, @ComcastBonnie

For Design: Smashing Magazine, @smashingmag

For Entertainment: TrueBlood HBO, @TrueBloodHBO

For Finance: Suze Orman, @SuzeOrmanShow

For Food: Foodimentary, @Foodimentary

For Government: Cory Booker, @CoryBooker

For Health: Rachael Dunlop, @DrRachie

For Humor (two-way tie): David Thorne, @27bslash6 and Mrs. Stephen Fry, @MrsStephenFry

For Innovation: Helen Klein Ross's Betty Draper, @Betty Draper

For Journalist (two-way tie): William Bonner, @realwbonner and Rachel Maddow, @maddow

For Literature: Arjun Basu, @arjunbasu

For Music (two-way tie): Ivete Sangalo, @ivetesangalo and Ted Leo, @tedleo

For News: The Diane Rehm Show, @drshow

For Nonprofit: To Write Love On Her Arms, @TWLOHA

For Politics: The Nation, @thenation

For Science: Jen Scheer, @flyingjenny

For Sports: Bill Simmons, @sportsguy33

For Tech: Mark Watson, @soldierknowsbest

For Travel: Paul Smith, @twitchhiker

For Weird: The Llama, @DoWhatITellYou

For Special Humanitarian Award: Carel Pedre, @carelpedre

For Real-Time Photo: "Plane in the Hudson" by Janis Krums

Video of 2010 Shorty Award is available on official website.