Murali, assitant director of the silk mark expo told NNIS: “We guarantee the consumers of Chennai to get 100 percent pure silk product from our expo. All the pure silk products with silk mark labels are available in this expo.”
In a move to raise awareness about the pure silk amongst the buyers and to guide them, several contests are also being organized, where customers are asked to identify the samples of pure silk, mixed silk and non silk, says Mr. PM Pandi, Deputy Director (Insp.) and Senior Executive, Silk Mark Organization of India, Regional Development Office.
He also added that members of SMOI are allowed to use the silk mark on their products only when they establish credentials as producers, retailers and exporters of authenticated silk. If consumers have any doubt on the products' quality and genuineness, then they can get it tested at Silk Mark Organization of India testing centers.