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Sisters4Change: Celebrating 'raksha bandhan' with brother's security and road safety
Although the special bond between a brother and his sister needs no occasion to be cherished, yet the beauty of an auspicious occasion like raksha bandhan to celebrate this relationship is indeed remarkable.

Endearing love, unconditional compassion and never ending fights only add more to this unique kinship, and are part and parcel of full circle of life.

Occasions like raksha bandhan definitely give a moment to strengthen this bond. Rakhi (sacred thread) tied by a sister on her brother's wrist is a way of expressing love and needs to be captured in the most beautiful and innovative ways. Unique ideas give new inspiration to present your brother with a prayer, a wish, that he shall always be grateful for.

On the same lines, to discover raksha bandhan (rakhi) in an innovative way, an online social media campaign – "Sisters4Change" –has been initiated by Telangana CM K Chandrasekhar Rao's daughter and ruling TRS MP from Nizamabad, Kalvakuntla Kavitha. The campaign speaks for tendering a different gift to your brother this coming raksha bandhan which is falling on August 7, this year.The gift – a helmet – is to sensitise their brothers on road safety.


The campaign has a larger social message relevant for times even beyond rakhsha bandhan, as two-wheelers accounted for the highest share of 28.8 per cent of the total road accidents in 2015, according to a report released by road transport and highways minister Nitin Gadkari.

Kavitha said, "Every day 400 people die in two-wheeler accidents across the country because they don't wear helmets."

"Let us join hands for our brothers' safety. Set a new trend this Rakhi: Gift your brother a helmet," she appealed.

Gift a helmat

This movement puts road safety along with brother's safety. It is always argued that prevention is better than cure! So, all you sisters, gear up and gift a helmet as a mark of concern for your brother's safety on the road.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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