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SMEs will play a pivotal role in adoption of SMAC in India: NASSCOM
SMEs will play a leading role in implementation of SMAC (social, mobile, analytics and cloud) technologies in India, not only to grow revenues by increased marketing to new customers, but also bringing operational efficiency, R. Chandrashekhar, Former Secretary, DOT & President, NASSCOM said at an event organised by industry body Assocham.

While inaugurating a national seminar on ‘IT World Forum Presents SMAC: for Business Transformation’ organized by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), Chandrashekhar has expressed hope that the new government to be in place would take urgent measures to push growth of the small and medium enterprise (SME) sector in IT services.

Chandrashekhar further said, “SMEs will thrive if key enablers powered by SMAC technologies are created in integrated ecosystems to support their multiple needs of knowledge accessibility, financial independence and risk mitigation, targeted marketing reach and sales, operational excellence, efficient services provisioning, real time insights and decision making”.

He further said, “the domestic market is also witnessing increasing technology adoption in the government sector and the small and medium enterprise (SME) sector for efficient and faster delivery of services and products."

Prakash Kumar, Chairman ASSOCHAM National Council on IT & ITes & National Technology officer, Microsoft India (P) Ltd said, the small and medium scale enterprises (SMEs) play a crucial role in the socio-economic growth story of India accounting for more than 45/5 of the manufacturing output and around 40% of the total export of India as of 2012-13, as per annual report of ministry of MSME.

This sector is also the leading provider for employment and business avenues in rural and urban India, thereby spurting equitable and inclusive growth across local economies. The potential of the Indian SMEs in creating jobs and livelihood generating opportunities remains untapped. Inadequate access to technology, technical and business skills and finances have been highlighted as some of the key constraints for the MSMEs in the manufacturing sector, said Kumar.

Samiron Ghoshal, Partner & Leader-IT Advisory Services, EY said, “The murmur around the disruptive forces of Social, Mobility, Analytics & Cloud have turned into a clamour as enterprises find themselves involved in a competitive push to be “cheaper, better, faster” than their peers. As with the telecom, where the low penetration of landline precipitated India’s growth in mobile telephony, Indian small & medium enterprises finds themselves in a unique position to exploit these forces. Intelligently and cohesively exploited these technologies will transform the way they compete with their larger competitors”.

Anirban Dey, Co-Chaiman, ASSOCHAM National Council on IT & ITes & Managing Director, SAP Labs India said, “The each element of SMAC is a growth engine and represents a huge business opportunity”.

The implementation of SMAC technologies would provide a defined opportunity for SMEs to overcome traditional barriers and engage stakeholders across the wider community in a much more targeted manner to improve revenues, hone operational efficiency and optimize costs, noted a just concluded study tiled ‘SMAC- the next growth driver for Small and Medium Enterprises in India’ conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) along with professional services firm Ernst & Young (EY).

The SMEs' businesses would thrive if key enablers powered by SMAC technologies are created in an integrated ecosystem to support their multiple needs of - knowledge accessibility, financial independence and risk mitigation, targeted marketing reach and sales enablement, driving operational excellence, efficient service provisioning, real time insights and decision making, pointed out the ASSOCHAM-EY study.

The SMAC led interventions can have many forms and it can impact multiple functions like sales, marketing, supply chain, human resources, information technology and more. There are two complimentary ways, namely Self-driven and ecosystem driven in which SMEs could approach SMAC and reap business benefits.

It is imperative for organizations to understand that as a first step to any SMAC investment one needs to establish a detailed business case as the SMAC investments only reap dividends when it is executed under a defined return on investment (ROI).




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