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Social media influencer Molly Burke is much more than just a pretty face
Molly Burke is influencing with positivity via her "Blind Girl Life Hacks" and other presentations.

There are a number of mottos which refer to facing adversity ("when the going gets tough, the tough get going", "what doesn't kill you only makes you stronger", etc.), but nothing speaks as loudly as turning a potentially detrimental trait into a personal strength. Molly Burke has done this to an overwhelming degree. When she began losing her sight at age four, she could have allowed it define the rest of her life in a negative way but she used this as a springboard to communicate her zeal for life. 

Her early videos of "Blind Girl Life Hacks" may have illustrated how to apply makeup and do everyday tasks without the benefit of vision, it was her infectious positive defiance that endeared her to a welcoming fan base. These days, Molly is referred to as a: Model, Social Media Influencer, Vlogger, ambassador for The Foundation Fighting Blindness Canada, Guide Dog Advocate, and Motivational Speaker, but nowhere among these is "self-pitying blind girl." While her videos typically communicate ideas/tips on health and beauty, they are the gateway to her relating stories about personal struggles and how to conquer them. Traditional media outlets such as Variety, People, Refinery29 and others are among her admirers and have featured her story and work.

The realm of Social Media Influencers is still very, which may be its greatest weakness and strength. While a career such as Molly's is possible because she is able to creatively relate her thoughts and ideas, there is no template to make paving the road more defined in a linear fashion. Burke has worked with her talent manager and content producer Reuven Ashtar to manifest a personal brand and give direction in the way that she presents her interests and personality. Reuven has the challenge of integrating new media platforms and more traditional media productions for his client. 

Her high profile television campaigns like the Dove Ad (which aired during Super Bowl 2017), her Samsung Ad (appearing on this year's Oscars), and others are balanced with productions like the "Guess the YouTuber's Voice Challenge" she conducted with Casey Neistat, known as The King of YouTube (which saw a strong influence from Ashtar in terms of production). The time when sites like YouTube were used simply to replay the commercials from major television events like the aforementioned are long past. There exists a generation which has always gone online to view original content; a fact which both public and companies are aware of. In the "Guess the YouTuber's Voice Challenge", Casey and Molly play a friendly game but also display the fact that there is an entire culture built around online media, one which hosts millions and millions of loyal fans. In their subsequent collaborative video, Molly led Casey through some of the challenges that she faces on a daily basis due to her visual impairment. Media presentations such as this display the duality of the productions; they can be silly fun or deal with challenges in an informative, positive, and personal manner.

Discussing the premise which is being created by Burke, Ashtar notes, "With Social Media Creators, the rules are still being written. That's what drew both Molly and me to work in this industry. The freedom to create is astounding. There's no way to succeed except demanding the best of yourself and doing so in your own singular voice. The people who admire and follow Molly do so because she has pushed herself to reach her greatest potential, yet she has so much fun doing it. That's a message that resonates around the globe."

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