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Social media losing people's trust, says AP Editors Association President VVR Krishnam Raju
Many social activists and journalists expressed anguish at the loss of people's trust in social media because of wrong narrations and whimsical stories.

On the occasion of Journalist News and Views Magazine's 8th anniversary discussions were held on the subject of 'social media and main stream media impact on the society'. 

AP Editors Association president VVR Krishnamraju, who initiated the discussion, pointed out that social media used to enjoy public trust but the scene reversed with the entry of political leaders and anti-social elements. The political leaders were engaged in utilising social media to guard their selfish political interests while the extreme elements were hell-bent on enticing youth through social media. It is difficult to know which post in social media is true or not. If this trend continues, its credibility will be severely affected, he lamented.

According to a survey conducted by Edelman Trust, only one in four Britons trusts social media and users would like to see tighter regulation, Krishnamraju said. 

Its survey found two-thirds of Britons believe platforms such as Facebook and Twitter are not doing enough to prevent illegal and unethical behaviour, including cyber-bullying and extremism, he added. 

AP 24x7 news channel inputs editor Ch. Sai described the social media as a double-edged knife. Good or bad depends upon the way it is used. Social media being accessible to most people for their free expression today, mainstream media is bound to watch its steps in publishing news. He cited the example of social media's wantonness by spreading rumours about child-lifting which resulted in the lynching of some refugees simply because of their untidy looks. He warned the social media users about the repercussions of their posts. The mainstream media has some checks and balances, but the social media has no, there must be some restrictions on the indiscriminate use of social media, Sai felt. 

Senior journalist Rajasuka said that though social media has become an easy and effective platform for freedom of expression some selfish elements were abusing the facility. If this is not checked, it may stay as a captive in their hands, he observed. 

Journalists all over the state including the staff associated with the periodical participated in the event. The annual awards were presented to luminaries for their laudable services in respective fields.Notably, the life achievement award was presented to Sri Siddhayogi Rajarshi Guru Ram Ratanji who has set up Manasadevi and Dattakarunya trusts and engaged in outstanding social service besides giving publicity to Shirdi Sai philosophy. 

A classic miracle occurred in the life of a doctor who stopped his roaring practice at the behest of Shirdi Sai baba and dedicated the rest of his life exclusively to popularise Shirdi Sai tenets. Apart from that he built a Sai mandir in his hereditary land of 9 acres in which he constructed a old age home, accommodating nearly 150 senior citizens. Also he organizes free eye surgeries with imported equipment aided by expert ophthalmologists. The award was presented to him for the aforementioned services. 

Similarly the outstanding artiste award was given to TV fame Lohit Kumar. Sanghamitra award was presented to Gajula Sambayya Naidu for his contribution to environmental protection. Best hospital award went to Rainbow children's hospital. Vijayawada for offering remarkable childcare. 

Maruti Mahila Smiti president Mrs Sunita Lakkamraju, AP 24x7 inputs editor Ch Sai, Manam Telugu daily editor Rajasuka, Krishna district library chairman Bandaru Hanumantarao, library employees association president K. Madhusudanraju, Rainbow children's hospital general manager Rama Swami Rajmohan, Coprporate relations section head KRK Ram Prakash, Desika Arts Foundation president Masabattula Srinivas, Sunflower educational institutions chairman MDVSR Punnamraju, business magnate Nandigama Vijay Kumar, lawyer Naraharasetty Sri Hari, senior journalists S. Srinivasa Prasad, Chandana Madhu, K Sarvarao, V Basavaraju and others were felicitated. Pokkuluri Subbarao welcomed the gathering after rendering a prayer hymn.

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