Social networking features and trends

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Hemal Shrimanker

16 June, 2009

A number of offshore social networking service providers and companies are focusing on creating online communities for people with similar interests and activities and even in work which is intrinsic to a company.

THE SOCIAL networking services provided by thousands of companies, are in the limelight today because of the explosion in social media among today's youth. Through its many interactive services, people are interacting heavily through social networking websites. Even companies which were once reluctant to explore and give any leeway to marketing through social media sites, have now created powerful new ways to communicate and share information. Social networking websites are now visited and interacted with by millions of people, which they use for meeting people, sharing information, creating publicity, etc.

Most social networking services enable users to create profiles for themselves which include their personal and professional information in internal as well as external social networks such as Orkut, Facebook and Bebo. The internal social network of a company, education provider or organisation or any other social network is referred to as an ISN. An ESN or external social network is primarily used to attract a general audience and for meeting and interacting with people who live far and wide.

During the course of social network development, the developer might be instructed to merge some additional features, with the aim of evoking interest in a group of people who share the same affiliations. The social sites might have features that relate to the upload of videos, and the creation of discussion forums. Geo-social networking co-opts internet mapping services in order to organise user participation around geographic features and their attributes. There are many sites which help users post reviews and opinions about a single topic or event, thus encouraging more and more users to join in the discussion and voice what they think.