The new governmental notification allows smoking scenes in films and television shows but with a rider. The rider is that the film would show statutory warnings alongside the screening of the film.
THE UNION government, in the wake of the court directive, has informed the Supreme Court that it was going to issue a notification in respect of smoking scenes in the entertainment media. Films will be screened with a scroll carrying statutory warning that 'smoking is injurious to health' now.
Henceforth, films having smoking scenes will also carry a few 20-second anti-tobacco warnings voiced by the actor who is seen smoking in the film.
It is said that now Kareena Kapoor will be seen warning viewers of her upcoming film 'Heroine' about the dangers of smoking at the beginning, during the interval and at the end of the movie.
While welcoming the new rules on smoking scenes in film, Bollywood director Madhur Bhandarkar said his film 'Heroine' will have anti-smoking warnings as mansated by the new rule. Heroine is due for release on September 21.