This trend of trademarking a particular word, catchphrase or name is very popular in Hollywood and one can see that it is slowly creeping into Bollywood as well. Recently in Hollywood rockstar Beyonce and husband Jay-Z tried to trademark their daughter Blue Ivy's name. However, the trend started long before when Paris Hilton trademarked her favorite catch phrase 'That's Hot.' A number of people followed her example but not everyone succeeded as Donald Trump was not able to trademark his catchphrase 'you're fired' nor was Charlie Sheen able to trademark any of his 22 phrases.
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