One of valley's most read English Dailies, Greater Kashmir quoting unnamed police sources said that Khan denied audience to some politicians from the ruling National Conference-led coalition who along with their families had waited for around two hours to have a glimpse of the Bollywood star. “The minister left disappointed when Shahrukh’s personal staff told him that SRK is not in a mood to meet anyone,” the paper quoted a police official, who wished anonymity.

Arguing that the ace actor needed to show some courtesy, especially when the same government extended so many facilities to the crew, another official who helped to provide the facilities said that actor's behaviour has casted a bad impression. “We have provided them all the facilities here, so that they don’t face any inconvenience but instead of being thankful, he behaved very badly,” the official, requesting anonymity, said.

Though Khan, through his tweets, has praised the beauty of the place, but his visit to the valley, like many of his predecessors, has led to 'inconvenience' to the business communities. Take Pahalgam, for example, where the crew shot some sequences of yet untitled Yash Chopra's directorial project, the people associated with tourism cried of losses. “The entire area has been turned into fortress with security forces all around the place. Because of the shooting, the tourist rush to this place has thinned. The security grid is a cause of huge inconvenience to them. So they prefer to go to other places and evade Pahalgam,” a group of shopkeepers complained.

Shahid Lone, a journalist, rued that the message reaching various parts of the world would be that Bollywood is benefiting Kashmir tourism but the situation is ground is completely opposite. “They (administration) take extra precautions to protect the high-profile people, but unfortunately at the cost of inconveniencing local people and business community,” Lone claimed.

Though it is good that tourism is picking up in the valley and Bollywood, which enjoyed a close relationship with Kashmir in the yesteryears has started to return to the place, but local administration should make sure that it doesn't alienate locals by going overboard at the cost of providing security to the film crew. A case in point would be to deploy security personnel in the immediate neighbourhood of the place where shooting is taking place, instead of laying a seige within a 15-km radius area.