Students build designer roads by using waste paper

10 December, 2012

An interactive and creative session on Road Safety, held at the India Habitat Centre, New Delhi has brought together artists and students from fine art societies, and best art teachers from various colleges across Delhi.

DURING THE programme, named as 'Artwaalon ka Adda', the students were taught to craft an idea of designer roads in Delhi by using waste paper craft and jenigami techniques. According to the organisers, the initiative has brought together creative minds from across Delhi to create novel and innovative ways to communicate the urgent need of road safety for the welfare of the society.

Deepa Menon, Vice President- Corporate Social Responsibility at PVR Limited, expressed her pleasure in organising such 'crucial issues' through a creative and effective medium. "We as a team firmly believe in mass involvement while dealing with such issues. It brings forth creative brainstorming involving like mindedness of the people."

Launched recently, the student led campaign on Road Safety: CineArt ‘Steer to Safety’ by PVR Nest brought 100 schools together with participation of 1,00,000 students. Delhi chief minister Sheila Dikshit endorsed the program along with Dr. Mallika Sarabhai as the campaign ambassador.

This programme, according to an official press release, throughout its eight-month long journey, will sensitize children through various path breaking and creative mediums like puppetry, film making, clay odysseys, art workshops etc.

"After conducting individual knowledge sessions at all the 100 schools and getting over 80,000 creative entries, the shortlisted 20 schools will be trained on making their original road safety films with eminent filmmakers like Dadi Pudumjee, Tina Balachandran, Ankur Kapoor, Sudarshan Juyal, and Debjani. The most popular films will be screened to over 30 million PVR patrons in the coming year," added the release.

PVR Nest, the CSR arm and registered foundation of PVR Ltd. had organised the programme in association with Protsahan India Foundation.