Launched recently, the student led campaign on Road Safety: CineArt ‘Steer to Safety’ by PVR Nest brought 100 schools together with participation of 1,00,000 students. Delhi chief minister Sheila Dikshit endorsed the program along with Dr. Mallika Sarabhai as the campaign ambassador.
This programme, according to an official press release, throughout its eight-month long journey, will sensitize children through various path breaking and creative mediums like puppetry, film making, clay odysseys, art workshops etc.
"After conducting individual knowledge sessions at all the 100 schools and getting over 80,000 creative entries, the shortlisted 20 schools will be trained on making their original road safety films with eminent filmmakers like Dadi Pudumjee, Tina Balachandran, Ankur Kapoor, Sudarshan Juyal, and Debjani. The most popular films will be screened to over 30 million PVR patrons in the coming year," added the release.
PVR Nest, the CSR arm and registered foundation of PVR Ltd. had organised the programme in association with Protsahan India Foundation.