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Sunny Leone: From XXX movies to XXX energy drink endorsement deals
Sunny Leone was relatively unknown until she made her debut in the Indian TV reality show Big Boss. She entered as a participant of Big Boss season 5 following the publicity of her being an Indo-Canadian porn star. After her participation in Big Boss, her life changed completely - she made her debut as a lead actress in a Bollywood movie, did an item song, and signed endorsement deals.

To add to her impressive resume, she has now been roped in as the face of a energy drink XXX and endorse the drink. It is very rare for a porn star to strike mega endorsement deals and movies that too in a conservative country like India, but she has proved it wrong.

Sunny is reportedly being paid a huge sum of around Rs. 1.5 crore to be a part of the campaign but the exact figure has been kept under wrap. Apparently, she was chosen to promote the drink after research revealed that Leone was one of the most popular faces among the youth aged between 18 to 25, reported The Indian Express. The energy drink will include two more Bollywood personalities for its adverts. The owner of the drink is actor-entrepreneur Sachiin Joshi.

This is one among the few deals that she has endorsed. It was last year around April that the Indo-Canadian girl bagged her first deal, after she was named as the brand ambassador of cellular company Chaze, and also shot a commercial video in Bangkok for the same. But her big break as of now lies in her playing the lead role in movies such as Jism 2(debut), and she has signed up for her sequel Ragini MMS 2. She has even done an item song Laila in the upcoming movie Laila in Shootout At Wadala.

This just may be the start of product endorsements and movies for her, but one can expect some more to follow suit. One thing is for sure that Sunny Leone's turning point in life was her Big Boss participation, which helped the girl in getting noticed by people who matter in Bollywood. Her career graph after Big Boss has only seen an upward climb.

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