BOLSTERING THE EFFORTS of Mumbaikars towards becoming more accomplished distance runners, Talwalkars, with 100 of their own trainers and 60 external trainers, in association with Procam International, organized a three-day Standard Chartered Mumbai Marathon 2008 Training Workshop at the IMA Hall, Juhu, from October 11 to Oct 13, 2007. After the workshop, 13 out of the 100 were certified as Master Trainers and 4, as Stars.

Renowned distance-running expert Ian Ladbrooke, along with Zak Kihara, an elite athlete from Kenya, conducted the workshop for the trainers, nominated by Talwalkars. These trainers will in turn move out to different areas of Mumbai and Thane, offering scientific and organized training to every running enthusiast who harbours hopes of challenging one’s self to run in and complete the Standard Chartered Mumbai Marathon.

Having been in the fitness industry for 75 years, Talwalkars boasts of world-class fitness equipment, both strength and cardio treadmills, tread climbers, ellipticals and spin-cycles in order to provide the required training.

Commenting on the initiative, Mr. Prashant Talwalkar, Managing Director, Talwalkars said, “The undisputable fact today is that Talwalkars is a leader of sorts in the fitness industry. As an official fitness trainer for the StanChart marathon, we are not only broadening our area of expertise but inching close towards our vision of making fitness a religion for every individual.”

Elucidating the need for participants to train for the Standard Chartered Marathon he added, “Participants enrolling for our training programme can feel assured of reaching the finishing line and bask in a sense of achievement which I am sure has been the exclusive privilege of a few trained marathon runners until now!”

Prashant Talwalkar also used the occasion to announce 10-year free memberships for the first three male and female Indian finishers in the full marathon and half marathon races of the Standard Chartered Mumbai Marathon.

Vivek B. Singh, Jt. Managing Director of Procam International said, “There couldn’t be a more appropriate alliance than the partnership between the Standard Chartered Mumbai Marathon and Talwalkars. The city has already accepted the event as their very own and this partnership now brings to its citizens professional and scientific training to help each and every participant achieve their goal.”

The workshop dealt with various aspects of distance-running like the principles of endurance, training and cross training; diet and nutrition; injury prevention and treatment; running kit; health issues and training schedules.

Talwalkars, through their trainers, will be offering training packages to corporate establishments, residential societies and running enthusiasts to get them fit and running before the Standard Chartered Mumbai Marathon 2008.

A 75-day training schedule, formulated by Ian Ladbrooke, will be followed by the Master Trainers, who will supervise the training sessions. These sessions will be conducted from the 13 Talwalkar Fitness Centres in Mumbai and Thane. The training sessions are designed to include indoor as well as outdoor training sessions. In a week, one session will be held inside the gym and two, outdoors.

Ladbrooke’s team also trained one head Dietician, one Doctor and one Physiotherapist. Enlisted are the Talwalkars centres where indoor training will take place under the guidance of the Master Trainer and other certified trainers:

1.            Thane 1

2.            Thane 2

3.            Chembur

4.            Mulund

5.            Bandra

6.            Mahim

7.            Mumbai Central

8.            Vashi

9.            Andheri

10.          Goregaon

11.          Juhu

12.          Wadala

13.          Warden Rd.

The outdoor training sessions will be conducted at the ground nearest to a Talwalkars centre. Training will start from November 1 and will continue until the day of the Marathon. Talwalkars has also set up a help line, 67258585 and a website marathon.training@talwalkars.net for the event.

About Talwalkars

Talwalkars Better Value Fitness Pvt. Ltd (TBVF), established in 1932 and popularly known as Talwalkars, is India’s largest chain of health centres. With over 100,000 members and close to 50 branches, Talwalkars is the only health care chain in India to have set up ultra modern branches in most of the major cities across the country.

The success of Talwalkars can be attributed to their personalized approach towards their customer, which includes professional advice and supervision from an in-house team of dieticians and physiotherapists. By leveraging its expertise of over 75 years, Talwalkars specializes in innovative programmes such as the Personal Exercise Programme (PEP), body-sculpting and body-shaping which ensure that their customers not only gain the desired results but also at the same time enjoy exercising. In addition, Talwalkars continuously engages in facility upgrades by bringing in state-of-the-art gym equipment that provides world-class benefits to their patrons.

Talwalkars Nutrition Centre, which is a part of every branch, provides simple, effective and scientific ways to lose and gain weight. Their programmes include daily diet counselling, exercising, and steam and sauna baths. The recently- established Research and Development (R&D) department conceptualises health programmes, tailor-made to suit individual needs.

About Procam International

Procam International is a full-fledged sports and leisure management company, involved in sports consultancy, innovative television programming, celebrity endorsements and brand management.

In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil Singh and Vivek Singh created Procam International.   At a time when sports were in the private domain of Federations, who ran them as their own personal fiefdoms, two people dared to dream big and stand up for what they believed in.

Operating on the principle of an open culture, with an emphasis on values and integrity that are uncommon in today’s Machiavellian world, is what the Singh brothers have based their corporate culture on.

Procam International has promoted and conducted over 25 world events in the last 18 years. These prestigious events have elicited player participation of the highest calibre as well as huge public interest. This has established Procam International as the leading sport events creator in India. Professionalism, attention to detail and dedication have won the company the faith of its sponsors and resulted in long-term associations.

 

For more information please Contact:

Blue Lotus Communications

Grishma Shah / Jenny John

9819959344/9833518897

grishma@bluelotuspr.com/jenny@bluelotuspr.com

Procam International

Bruno Goveas

Head PR

Mobile: +92 98201 85612

E-mail: bruno@procamintl.com; bgoveas@gmail.com