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Tata Jagriti yatra: Be the change, you want to see
Tata Jagriti Yatra is a sort of annual awakening phenomena. The journey will start on December 24 in Mumbai carrying around 400 passengers. The purpose of the yatra is to awaken social and professional entrepreneurship through success stories.
EVERY YEAR on December 24, a train runs boarding young Indians representing the Indian hopes, aspirations, journey to experience and witness consciousness. Tata Jagriti Yatra is a sort of annual awakening phenomena. This year too the ‘yatra’ is gearing up for its focus destination. The train will depart from Mumbai on December 24, with about 400 young yatris (travellers). All the participants in this nationwide trip would get a chance to meet their real hero- the representatives of innovative thinking, business idea and success stories.

The purpose of the yatra is to awaken social and professional entrepreneurship through success stories. It is conceived as a medium to meet such people who at the individual level /organisation level have successfully provided a solution for national issues and challenges, inspiring youth and community. It induces will and encourages serving the nation with priority.
Every year, there is great sense of enthusiasm among countrymen at the brink of memorable yatra. Youth from India as well as from other nations rushes entries to be a part of living a fine experience. This year the selection panel jury has selected 400 passengers. All the selected people will meet the great achievers at the end of the day; the people who succeeded in their social and business enterprises. A common purpose of the yatra is to communicate and inculcate ‘idea of social change and entrepreneurial energy’ among youths. Today’s youth is so impressed with market glamour and flamboyant people that he minutely misses the ‘real issues and charmers’. It is said they have not reached decision-level to pick up ideal ‘role models’. With a chance to witness ‘success stories’ capable of ‘revival and transformation’. It is most likely expected such experience will change the lives of passengers.

The eighteen day and 800km tour will depart from Mumbai on December 24 and ends back in Mumbai on January 11, 2010. Passengers will travel Thiruvananthapuram, Kanyakumari, Madurai, Bengalore, Chennai, Hyderabad, Bhubaneswar, Jamshedpur, Deoria, Delhi, Mithapur and Tilonia.

Tata Jagriti Yatra aims ‘direct impact’ on day-to-day living and thought process of participants. At the same time, it is also likely to affect nearly 15,000 people who reached ‘Tata Jagriti Concept’ in an attempt to be a part. Tata Yatra ‘flame of awareness’ is expected to reach other 30000 individuals through variety of networks.

Media coverage of journey event will make its reach to each willing yatri, across the nation. ‘Vision is power', participants are generally selected on the level of enterprise and commitment for change. 2009-2010 has focus on women entrepreneurs. 

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