Tata Motors launches Shabda Tarang to help rural youth
There is an increased need to bring the villages to the forefront and make them a part of the overall development and progress to ensure that society as a whole moves ahead and the periphery or corners are not left untouched and unaffected.
INDIAN VILLAGES are believed, or rather left out to be isolated and disconnected from the rest of the country. Almost none of us are interested in knowing about the happenings in our villages. Despite living in metropolitan cities and being constantly bombarded with the smallest news piece, we still are clueless of the ground level developments of our villages. A very unique initiative to train village youth for call centre jobs has been taken up. In Pune, Tata Motors, as part of the corporate social responsibility programme aims to help in updating communication skills of youth in rural areas through its new ‘Shabda Tarang’ project.
The project aims to prepare rural youth for better communication through call centre training, which at present is fast growing and is probably the best means to provide exposure to the rural people, especially the youth who are forever ready to try new things but often do not get a platform and opportunities. The project not only would provide training but also consists of generating job opportunities in the villages.
So, in short, through the three month Shabda Tarang, a job oriented training opportunity is created. The main purpose of this training is to increase the confidence level along with personality development of the students in the rural areas.
There is an increased need to bring the villages to the forefront and make them a part of the overall development and progress to ensure that society as a whole moves ahead and the periphery or corners are not left untouched and unaffected. This can only be done through better communication and connectivity.
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