Many fire accidents from across the country were reported in the 'people's car', where suddenly the vehicle would catch a fire. A defect was detected upon investigation by Tata Motors and thus comes the step to recall the car model.

 

Many fire accidents from across the country were reported in the ‘people’s car’, where suddenly the vehicle would catch a fire. A defect was detected upon investigation by Tata Motors and thus comes the step to recall the car model.
 
The sixth incident of a Nano catching fire was reported from New Delhi in August 2009. It came after the company had declared that an expert team had found 'no manufacturing defects' in the Nano in May 2009.

 
Considering all the above circumstances, the car model is being recalled to check and install safety measures. Such incidents in Tata Nano are likely to have an adverse affect on the brand image as a whole as Nano was the car people had been anxiously waiting for.