The Earth Hour campaign
This year, 2010 the event will take place on March 27, 2010 from 8:30 pm to 9:30 pm local time.
EARTH HOUR is a global event organized by WWF (World Wide Fund for Nature) and is held on the last Saturday of March annually, as a campaign. Prior to the event, households and businesses are urged to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change in order to mitigate its effects and pledge support for protecting the environment.
• Date: Last Saturday of March annually
• First event response (2007): 2.2 million residents of Sydney participated by turning off all non-essential lights.
• 2008: Following Sydney's lead, 400 cities around the world took part in the event.
• 2009: 88 countries and 4,088 cities participated in the event.
• 2010: The event will take place on March 27, 2010 from 8:30 pm to 9:30 pm local time.
• 2010: The event will take place on March 27, 2010 from 8:30 pm to 9:30 pm local time.
Message of the Indian Brand Ambassador of the initiative Abhishek Bachchan: “As responsible citizens of the planet, it is extremely crucial for all of us to address the problem of climate change through ensuring responsible action and adopting a sustainable way of life."
Pledge your support to the event of Earth Hour-2010!
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