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The madness of Kiki challenge
In an article in Merinews on 28 July 2108, I had written about the madness of the crowds. Here I'm reproducing the excerpt of that write-up:

"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one."……..Charles Mackay.

Sometime back the unripe minds were stormed with the suicidal "Blue Whale Game" like a science fiction on internet. The "Blue Whale" game had been responsible for more than 130 suicides in Russia and loss of umpteen innocent lives around the globe. According to psychologists, the problem that such games and suicide-encouraging online groups thrive on is one of vulnerability of emotionally-or-socially marginalised adolescents to self-harming behaviour and suicidal thoughts — which sadly is a trans-border phenomenon.

As the virulence of this killer game receded, we are now attacked by new enemy against humanity - the #KiKiChallenge, also known as the #InMyFeelingsChallenge. It involves a willing volunteer who opens the passenger door of a moving car and proceeds to dance alongside it to the opening lines of Drake's "In My Feelings," from his latest album, Scorpion.

The now-iconic lyrics go as follows:

Trap, TrapMoneyBenny
This shit got me in my feelings
Gotta be real with it, yup

Kiki, do you love me
Are you riding, say you'll never ever leave
From beside me, 'cause I want ya, and I need ya
And I'm down for you always
KB, do you love me
Are you riding say you'll never ever leave
From beside me, 'cause I want ya, and I need ya
And I'm down for you always

"KiKi, do you love me? Are you riding?

Said you'd never ever leave from beside me, 'cause I want you and I need you, and I'm down for you always."

If you haven't heard it yet, look it up - you'll be singing it to yourself probably for the rest of eternity.

The dance itself went viral after internet comedian Shiggy posted a video of himself on Instagram busting some moves to Drake's song.

Interestingly, the original video did not involve a car.

Aubrey Drake Graham is a Canadian rapper, singer, songwriter, record producer, actor, and entrepreneur. Drake initially gained recognition as an actor on the teen drama television series Degrassi.

Police around the world have warned people against doing the "Kiki challenge", after multiple people attempting the viral dance have been injured.

So many videos of the dances uploaded to the internet show oblivious dancers crashing into poles, tripping on potholes or falling out of the cars. One video shows a woman having her handbag stolen while attempting the challenge and another shows a man being hit by a car while he dances. In India also we are witnessing the erupting craze for this demon-action-song as if we were short of other problems. The Mumbai Police has issued a stern warning to anyone and everyone undertaking this challenge in the Maximum City. The Twitter post by Mumbai Police reads – "Not just a risk for you, but your act can put the lives of others at risk too. Desist from public nuisance or face the music!"

The Hyderabad Police has warned youth against taking up the challenge or face the wrath of law.

"Jumping out of a moving car and dancing alongside it in the middle of the road, obviously multiplies the risks involved in it. These kinds of acts endanger driver himself and others too. Further, such acts draw criminal charges. Any untoward incident may occur while performing such perilous acts on roads," Hyderabad Traffic Police said in a release.

In Gujarat, the police issued an advisory after a video of a middle-aged woman performing the challenge in Vadodara went viral.

"Vadodara city police appeals to the public to not accept the Kiki Challenge as it is very dangerous for you and people around you," said Vimal Gamit, PRO Vadodara Police told ANI.

Police in Delhi, Uttar Pradesh, Mumbai, Bengaluru and Chandigarh too have issued advisories.

Posting a picture of a man dancing on the road alongside an ambulance with its doors open, the Delhi Police tweeted on Tuesday, "Dancing on the roads can open new doors for you."

"Dear parents, whether Kiki loves your child or not, we are sure you do! So please stand by your kids in all the challenges in life except #kikichallenge #KiKiHardlyAChallenge #InMyFeelingsChallenge #UPPolice (sic)," the Uttar Pradesh police wrote on Twitter.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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