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The power of freedom of expression in the art of film production with Elena Ioulianou
One of South-African Producer, Elena Ioulianou's greatest pleasures in life stems from the fulfillment she feels when she gets to freely, unapologetically express herself.

For Ioulianou, 30, freedom of expression is essential for success in the arts and entertainment industry. This expression translates through her work and maximizes the creative integrity of every script she works on. As such, she is well known for the creative edge that she brings to her profession. Without sacrificing the quality of any logistical elements as a film producer, she manages to litter a creative flare over every task she sets her efforts toward. Fortunately for her, the result is unparalleled and arguably the reason that she has achieved a reputation as strong as she has.

"For me, a producer is the heart of any production. We bring all of the various pieces together into one. I am in charge and therefore, I have control of overseeing the entire process of a film or commercial from conception to completion. I work closely with directors, production staff, and technical crews, all whilst dealing with clients and agencies. This is why it is imperative for me to be a strong negotiator and to not only be able to motivate myself when things get tough, but also to motivate those around me. Beyond that, an understanding of the creative process is key, as well as of financial matters in order to be able to problem solve effectively and to put fires out before they spread. I succeed when I foster a positive environment where my director, talent, and crew teams can flourish," said Ioulianou.

Throughout her career, Ioulianou has been the source of positive energy on countless films, commercials, music videos, and more. Over time, she has quickly worked her way up the ranks in her profession, working with award-winning companies like MoviWorld and Reel Edge Studios along the way. One of the more notable staples in her career is through her work with Milk & Honey Films. Milk & Honey Films label themselves as being far more than a mere network. They are one company, one family and their global presence makes them an industry leader, capable of responding to briefs year-round and worldwide. More importantly, Milk & Honey Films are passionate about their work and harvest a relentless desire to create. As one of the company's Executive Producers, Ioulianou has to ensure that she aligns each project she works on with Milk & Honey Films' mantra and vision. Much like the highly esteemed company, Ioulianou prioritizes creativity in all aspects of her life and strives to act as a refreshing source of content in such a saturated, competitive industry. 

Since joining in 2015, one of the highlights of her time working for and collaborating with Milk & Honey Films has been the fact that the company's global presence and demands have required her to travel all over the world. More importantly, working and traveling in different parts of the world and surrounding herself with different cultures and customs has allowed her to develop an ability to adapt very quickly, allowing her to approach problems she encounters on a much deeper, more creative level. When Milk & Honey decided to open a branch in South Africa, Ioulianou knew she had to be a part of it and was eager to work at the forefront of one of the world's film hotspots. She was fortunate enough, at the time, to have existing relationships with leading industry professionals and became integral to opening Milk & Honey Films South Africa with ease. Today, she can proudly say she has been one of the minds working on advertisements for world renowned companies like Guinness, Muller, Theraflu, and many, many more.

Just as Ioulianou has enjoyed working with Milk & Honey Films, Milk & Honey films have thoroughly appreciated working with her too. Executive Producer and CEO of the company, Tomas Krejci sings her praises and knows that at the end of the day, he can rely on Ioulianou to help carry his company's efforts to the top of their market. When asked about Ioulianou's ability to produce, Krejci sang her praises by noting the following: 

"Behind any successful production is a multitude of accomplished talents, from gaffers and grips to writers and directors. However, no position carries quite as much weight as the producer. Every critical decision, from casting and staffing, right down to budgeting and scheduling flows through them, effectively placing the success of the project in their hands. Over the course of my career, few producers have been able to math the talent of Elena Ioulianou, one of the most gifted and prodigiously talented professionals I've ever had the pleasure of working with."

Though Ioulianou is no stranger to such glowing recognition, she remains humble and determined to continue to improve herself for as long as her career will allow. She is constantly looking for ways to develop and improve her skills as a producer, both personally and professionally. She hopes to carry on working for companies like Milk & Honey Films and considers herself fortunate to be able to work for companies that she can truly, honestly say she is proud to be a part of.

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