The return of Coke to Burma

15 June, 2012

Coke would soon re-enter Burma after the US suspended the investment sanctions against the country. The company, Coca Cola, will resume their business only after a license is issued by the US government.

UNTIL LAST week, three countries namely, Burma, North Korea and Cuba did not sell the American brand, Coca Cola. But this list has been reduced to only two countries, after Coca-Cola returmed to Burma after a gap of around 60 years. As Burma is moving towards democratic reforms, the US decided to suspend investment sanctions against the country, reported AP. The Burmese people were led by the military junta.

Coca Cola will start its business, as soon as the US government issues a license. So the day is not far off, when one of the largest selling cold drink brands, Coke, would be in the hands of a Burmese citizen. The US governement wants Burma to move ahead. The company also stated that they would be donating USD 3 million in order to create jobs for women in the country. The company also said that its products would be brought from the neighbouring countries, initially, reported AP. But, it is also understood that the people of Burma would benefit a lot when Coca Cola starts it business in Burma, as the employment opportunities among the citizens are bound to increase.

As mentioned earlier, now there are only two countries that do not conduct their business with Coca Cola. Will Coca Cola be introduced in these countries too? Originally, Cuba used to sell Coca Cola but after Fidel Castro's government seized private assets, Coca Cola stopped its business with Cuba too. On the other hand, North Korea has, till date, never opened its economy to do business with the US-based company, Coca Cola.