The makers also played it quite safe as they knew that action plus Akshay Kumar plus Sonakshi Sinha is surely the magnets required to attract the audience to the theater. We must not forget that Sonakshi Sinha's first movie, Dabangg, was the highest grosser of 2010. Thus, to take her as the female lead was the most safe bet by the filmmaker.
These days to get a good Friday opening is not enough. With films such as 3 Idiots, Dabangg and Bodygaurd, a good commercial film has to cross the coveted 100 crore number. Thus, the filmmakers are also getting bold in this genre of brand name actors plus action film and some sprinkling of good item number and a very high priced heroine. If we look into the highest grossers of the past years we would see only two genre dominating - comedy and action. 3 Idiots grossed 202 crore in 2009, Dabangg got 140 crore in 2010, Ra.One got 114 crore and Don 2 made 106 crore. These figures are that of the box office returns of India only. All the films were from either comedy or action or both. Gone are the days of celebration if a movie runs in the theaters for 100 days. Now, in the new era 100 crore ensures party for a very long time.
The most popular citizen journalists' reports on merinews chosen automatically on the basis of views and comments
View more jobs