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There's no 'Deadline' for designer Otavio Rabelo's success
From the time he was a child growing up in Brazil, Otavio Rabelo was always fascinated by the limitless potential offered by a computer. It began with staying up late playing video games as a young boy and turned into so much more.

"When I discovered Photoshop, I started to use the power of the software to make fun of my friends. Then I realized that each graphic contained a different message according to its colors, typography, design and that I could do anything with just a little effort. Art is the greatest expression of freedom in my opinion," he said.

Now, Rabelo is a renowned Editorial and Marketing Director, creating stunning works of art for millions across the United States and around the world to enjoy in many celebrated publications, beginning with Four Two Nine and The Wrap, and currently, Deadline Hollywood.

"I'd say my work style is flexible. Working on so many different projects requires me to be adaptive and extremely organized. I can always get projects successfully done on time. I consider my design style to be clean and simple. I always try to use elements that can be associated very easily with the content I'm creating. Everything has to be aligned to grids when I'm designing. Also, I think that a white space can make all the difference. It's hard to combine colors and I think that I have a good eye for it," he said.

Rabelo spends every day living that childhood dream when designing for Deadline. As Editorial and Marketing Designer for Deadline Hollywood, he worked on a variety of creative assets for Deadline's Oscar Awards Season coverage. He was responsible to design Save The Dates, Invites, Email Blasts, Video Cards, Social Posts, Signages, Video Openings, Magazines and all kinds of Marketing sales decks for marketing teams, prior and post each event. Also, Rabelo worked with multiple photographers to feature the most awarded talents on Deadline magazines. His skills on all Adobe Software helps Deadline to advertise the media to its clients. For print magazines, he creates his vision for the magazine layout. 

"Deadline is one of the most well-known entertainment magazines in Hollywood/Los Angeles. When the opportunity presented itself to me I was excited to grow as an Editorial Designer and show my design skills to such a great audience. Almost everybody in the entertainment industry knows the power of Deadline. The magazine is always one of the first media companies in Hollywood to get the insider news on the entertainment business. The creative freedom that I have at my work inspires me to grow. I'm able to suggest and pitch ideas all the time and it's great to be able to show my vision," he said.

Rabelo was working for The Wrap when he impressed the editorial team at Deadline with his work and was offered a job at the magazine. He was thrilled, knowing Deadline was the elite of the entertainment magazines, and working there was a once-in-a-lifetime opportunity. 

"Working at Deadline is challenging because Oscar and Emmy Season happens every year. There are always new films and TV shows being released. Every day something new is being announced and getting to know it first hand is exciting. I never get bored working at Deadline. It's a lot of work and sometimes you have to take the lead and make decisions," he said.

Rabelo is a key team member at Deadline, ensuring the ongoing success of the magazine. He is responsible for designing and creating layouts for every page/section of each Deadline Hollywood magazine. He is also responsible for checking and sending final files to the printer, never allowing an issue to print with a layout issue. His attention to detail is simply outstanding.

"Getting to know the insider of the entertainment industry is very exciting to me. I get to see the world's most famous actors, actresses and directors in person. It's amazing to see how respected I am during these meetings. We use their image to create our content and make their notability even bigger," he said.

Rabelo is constantly receiving outstanding feedback for his extraordinary work at Deadline, by his colleagues and readers alike. Every time he puts a new issue out, he feels a sense of euphoric bliss that the late nights and hard work are well worth it. 

"Every time the editorial team predicts a nomination correctly, it feels great to be where I am. Deadline has a team of award-winning reporters and being part of that makes me excited to go to work every day," he concluded.

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