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To create level playing field for all stakeholders Govt planning to frame single policy for retail, FMCG and e-commerce: Amitabh Kant
To provide a level playing field to stakeholders there is a move in the government to harmonize the varied policies of retail, FMCG and e-commerce within a single policy framework, which will address all the concerns of industry and consumers.

Amitabh Kant, CEO, NITI Aayog, while interacting with CEOs at the Valedictory Session of the sixth edition of Massmerize 2016, FICCI's annual flagship Retail, FMCG & E-Commerce Convention, in New Delhi said that in today's globalized world, it has become essential for India to become a part of the global supply chain. For this, India has opened up its economy and liberalized the FDI regime.

"Now India features as the number 1 nation in attracting FDI, which has given the country access to latest technology, global best practices and global innovations," said Kant as per a release issued by the industry body FICCI.

Kant said that the government was encouraging domestic entrepreneurs but with the foreign players coming in there would be healthy competition.

"The domestic market would be challenged by the foreign businesses, which would enable indigenous companies to scale up, enhance quality of products and services and penetrate global markets," Kant added.

The CEOs included Devendra Chawla, Group President - Food FMCG, Brands, Future Group; Bijou Kurien, Board Member, L Capital Asia; Gaurav Mahajan, President, Raymond Apparel Ltd; Rajesh Jain, Managing Director & CEO, Lacoste India; and Raghava Rao, Finance Director and CFO, Amazon India. The session moderator was K Radhakrishnan, Co-Founder, Grocermax.

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