Submit :
News                      Photos                     Just In                     Debate Topic                     Latest News                    Articles                    Local News                    Blog Posts                     Pictures                    Reviews                    Recipes                    
Read all Latest News and Updates from Gurgaon
To promote road safety Rapid Metro Gurgaon joins hands with SABMiller India
SABMiller India has joined hands with Rapid Metro Gurgaon Limited (RMGL) to promote responsible drinking and road safety. Rapid Metro commuters will be greeted by Respect the Road - Don't Drink and Drive Mascot 'Traffic Tau' with innovative messages on responsible drinking and overall road safety. Respect the Road programme was launched in 2011 and is supported by the Gurgaon Police.

The creative programme messages will be promoted both at the platforms and inside the trains to encourage people to follow road safety rules and spread awareness to all.

According to a press statement, speaking about the alliance, Meenakshi Sharma, Vice President- Sustainability and Communications at SABMiller India said, "Promoting responsible alcohol behaviour is one of our key sustainable development imperatives. We are happy to associate with Rapid Metro Gurgaon to help us promote responsible drinking and road safety. The initiative should help us reach commuters in Delhi and Gurgaon who use rapid metro every day."

Sanjiv Rai, RMGL Managing Director & CEO said, "Rapid Metro Gurgaon has been catering to its commuters providing safety and convenience. With the same thought we have partnered with SABMiller India's 'Respect the Road' programme to promote responsible drinking and road safety. Through this initiative, we aim to reach out to more commuters and spread awareness about the programme."

The programme is also being promoted on digital with innovative posts on Road Safety and urging people to look for alternatives to drinking and driving.

SABMiller India is the Indian arm of SABMiller plc, one of the world's largest brewers, and is also one of the leading brewers in India. 

Email Id
Verification Code
Email me on reply to my comment
Email me when other CJs comment on this article
Sign in to set your preference
merinews for RTI activists

Not finding what you are looking for? Search here.