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Tobacco-free Kerala campaign launched
Tobacco-Free Kerala campaign intended to control tobacco use in the state, especially among the youth, has been launched with the announcement on May 24 of a poster painting competition on 'Free Kerala from Tobacco.'

According to the announcement, the first 100 students to register will be allowed to participate in the competition for which registrations will close on May 28.

The Directorate of Health Services of Kerala, assisted by some medical institutes, will conduct this competition at Press Club Hall on May 30 at 10am in Thiruvananthapuram. The students, aged between five and 15 years of age are eligible for participation in the poster painting competition.

The Global Adult Tobacco Survey (GATS) of the Union Ministry of Health and Family Welfare, has revealed that 21.4 percent of adults in Kerala use tobacco in various forms and 2.8 million people in the state face the threat of premature deaths on account of tobacco use. The survey further informs that the current level of exposure to second hand smoke of adults in the state is 41.8.

According to WHO, tobacco is a risk factor for six of the eight leading causes of death in the world since it leads to ischaemic heart disease, cerebrovascular disease, chronic obstructive pulmonary disease, tuberculosis, lower respiratory tract infections and cancer in various parts of the body.

World No Tobacco Day (WNTD) is observed around the world every year on May 31 by the World Health Organisation (WHO) to highlight the health risks associated with tobacco use and advocate effective policies to reduce tobacco consumption.

On the occasion of WNTB, WHO  also encourages a 24-hour period of abstinence from all forms of tobacco consumption across the globe.

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