Toyota begs to win back customers, admits mistakes
Toyota has urged people to believe its striving efforts towards restoring quality as it vowed to build safer products in future. ''It has taken us too long to come to grips with a rare but serious set of safety issues,'' Lentz said.
Troubled car maker Toyota has urged people to believe its striving efforts towards restoring quality as it vowed to build safer products in future. ‘‘We fully intend to produce even safer, high quality vehicles in the future,’’ Toyota Motor Sales USA Inc President Jim Lentz said at a subcommittee of the House of Representatives Committee on Energy and Commerce.
‘‘We are confident that no problems exist with the electronic throttle-control system in our vehicles,’‘ he said.
Lentz admitted mistakes in Toyota’s response to complaints over problems with its vehicles.
‘‘It has taken us too long to come to grips with a rare but serious set of safety issues,’’ Lentz said. ‘‘We acknowledge these mistakes, we apologize for them and we have learned from them.’‘ Rhonda Smith, a Tennessee resident who experienced sudden unintended acceleration in the new Lexus ES350 model in October 2006, spoke of her terrifying experience with a sudden acceleration problem.
As the vehicle uncontrollably accelerated and its speed reached about 160 kilometers per hour, she told the committee, ‘‘I had the emergency brake on while frantically shifting between all the gears but mainly had it reverse…I thought it was my time to die and called my husband.’‘ Later, she and her husband reported the accident to Toyota dealers and the NHTSA but they ‘‘chose to blatantly ignore’’ it, according to their statement.
Lentz admitted mistakes in Toyota’s response to complaints over problems with its vehicles.
‘‘It has taken us too long to come to grips with a rare but serious set of safety issues,’’ Lentz said. ‘‘We acknowledge these mistakes, we apologize for them and we have learned from them.’‘ Rhonda Smith, a Tennessee resident who experienced sudden unintended acceleration in the new Lexus ES350 model in October 2006, spoke of her terrifying experience with a sudden acceleration problem.
As the vehicle uncontrollably accelerated and its speed reached about 160 kilometers per hour, she told the committee, ‘‘I had the emergency brake on while frantically shifting between all the gears but mainly had it reverse…I thought it was my time to die and called my husband.’‘ Later, she and her husband reported the accident to Toyota dealers and the NHTSA but they ‘‘chose to blatantly ignore’’ it, according to their statement.
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