Toyota falls in brand loyalty survey, Honda first
The buyer loyalty of Toyota Motors has been affected by the bad publicity due to the ongoing Toyota Recall. A report revealed that 60 per cent Toyota car owners, from February 4 to 8, would consider a Toyota car first, down from 70 per cent
AS PER Consumer Reports, the buyer loyalty of Toyota Motors has been sharply affected by the bad publicity due to the ongoing Toyota Recall. It said on Friday that a report it prepared based on drivers who would prefer their current brand, it found that Toyota Motors had fallen behind Honda Motors.
The report revealed that 60 per cent Toyota car owners, from February 4 to 8, would consider a Toyota car first, down from 70 per cent in December. The numbers fell particularly among buyers between 18 to 44, who were more likely to switch to another brand.
Meanwhile, the same loyalty survey saw Honda Motors take first position and Chevrolet and Ford Motors in third and fourth.
Consumer Reports added, "Among the top brands, purchase intent among all consumers changed by a notable amount between the two surveys for only one brand (Toyota Motors)."
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