Toyota launches the Etios Sedan in Ahmedabad
The Etios sedan will be available in four variants, J, G, V and VX, competitively priced between Rs. 5,11,071 /- and Rs. 7,03,269/- ex showroom Ahmedabad.
TOYOTA KIRLOSKAR Motors (TKM) today held a press meet in Ahmedabad to announce the company's entry into the highly competitive B Segment with the launch of the Etios Sedan, the car that has been developed specifically for Indian customers – ‘World First, India First, My First’. Toyota had also announced the name of the hatchback version, the Etios Liva. Koji Nagata, Executive Managing Coordinator & Director, Marketing, TKM spoke about the development of the product, he said: “It was very important to understand the needs of Indian car buyers and this was done by extensive research. We found that our target customers are highly price conscious but at the same time want good mileage, space and style. One of the strong points of the Etios is its True Sedan design. The Etios has been designed as a Sedan platform and not as a Hatch with a boot. It is smartly packaged with all the attributes for Indians who love to travel with their families – boasts best-in-class cabin and luggage space, ergonomic interiors and superior ride comfort.” Sailesh Shetty, General Manager, Sales, TKM said: “We have an elaborate Marketing strategy planned for the Etios and it all started with the roping in of A.R.Rahman as our brand ambassador who we believe was a perfect fit with the brand values of our product. We are also prepared to provide our customers a one class above experience, what we refer to as the Q Class Experience. In view of this effort, we have undertaken various initiatives: (a) Express Maintenance Service - Services and delivers the vehicle to the customer in 60 mins, (b) eCRB (Evolutionary Customer Relationship Building) - A tool that keeps the customer informed about the status of the vehicle that has been given for servicing, (c) A sales and service network that will be expanded to 150 dealerships by the end of this year.” The Etios is very important for Toyota and the company believes this launch marks the beginning of a new era for Toyota in India. In fact this launch will enable Indian customers in the middle income group to own an aspirational Toyota vehicle for the first time. The production of the Etios will begin as planned in the new plant which is the most environmentally friendly automobile manufacturing plant in the country today. Earlier, this year Toyota had announced its plans to begin production of engines and transmissions at the Toyota Kirloskar Auto Parts in the third quarter of 2012 that will help in increasing the localisation content of the Etios.
Login
 Login through Social ID
|
Not finding what you are looking for? Search here.
