At a formal function at Guwahati Press Club, the Superintendent of Police, Traffic Guwahati, Bibekananda Das and Amway India’s Area Manager (Northeast) Bickramjit Paul, unveiled a host of colorful posters, signage and hoardings with pictorial illustrations communicating a set of information and instructions on road safety.

The campaign would witness 500 signages across the city of Guwahati during the festive season depicting a host of do’s and don’ts for vehicle owners and pedestrians. The colorful signages are developed with different themes like ‘Drive with Care’, ‘Don’t Drink & Drive’, ‘Use Helmet, Stay Alive’, ‘Don’t Use Phone while riding’ and ‘Use seat belt and stay alive’. The objective of designing the signage is to draw the attention of citizens towards road safety.

The campaign also aims at driving awareness about the importance of a safe driving and mobile safety etiquettes among youngsters in Guwahati. The Guwahati Traffic Police Department in collaboration with Amway India has already brought few schools under the purview of the initiative. These schools are Srimanta Sankardev Academy, Panbazar, Kendriya Vidyalaya, Khanapara, Donbosco School, Panbazar, Kamrup Academy, Guwahati Club, St. Mary’s School, Guwahati Club, Panbazar Girls’ High School, Panbazar, T C Girls’ School, Guwahati Club, Cotton Collegiate High School, Marharshi Vidya Mandir, Silpukhuri, Delhi Public School, Lokhra, Sanskriti Gurukul, Gorchuk, South Point School, Battalion Gate. Big signage with mandatory traffic signs would be displayed at these schools under the campaign. It intends to educate the students on traffic signs and signals.

While unveiling the initiative, SP, Traffic, Bibekananda Das reiterated on the need to intensify such awareness drive so that the pedestrians and vehicle drivers become responsible while negotiating the road and driving. He said that during last few years the number of accidents has increased tremendously due to ignoring traffic rules. This can be controlled by obeying traffic rules only.

Amway India Area manager, Bickramjit Paul commented: “We feel privileged to be a part of the festive road safety awareness drive in collaboration with Traffic Police of Guwahati city. The road accidents in the city are on the rise due to reckless driving and it is imperative for us to come forward as a responsible corporate and to partner in the initiative by Guwahati Traffic Police. We would be glad to be associated in more such initiatives for a safer Guwahati.”

This project is executed as a part of the safety initiative of Amway under which the company is partnering with the police departments of different cities all across India. This project is expected to draw the attention of public, especially the youth during the festive season.

It may be mentioned here that Amway India is country’s leading direct selling FMCG Company. The company has invested more than Rs.200 crore in India and has 135 offices and 55 city warehouses across the country, covering over 4000 cities and towns through its home delivery network. Amway India currently has a distributor base of more than one million active Amway Business Owners (ABOs).

Over 97 percent of the products sold by Amway India are now manufactured within the country through seven third party contract manufacturers. Amway does not have its own production facility in India. It currently offers 131 products in five categories of personal care, home care, nutrition and wellness, cosmetics and great value products.