Certainly, any perception cannot be closed-ended. Social media has brought people a step forward, wherein ease of participation in discussions has opened new ways for responsiveness and widely-accepted conclusions.
Easy access to the desired piece of information, availability of comments and feedback from others, and real-time sharing are the pluses that social media has brought in. Truly, the world was never so contracted, as it has become post the evolution of platforms that have allowed users to generate content, upload it from anywhere, make people notice it, and in case it is worth noticing, then to be paid for the good work.
Ranging from Facebook and Twitter to e-commerce websites viz. Flipkart and Snapdeal, users are free to post comments and reviews, which in turn many a times modify the frame of mind of the subsequent reader.
Not just restricted to social networking sites as we believe it to be, social media embraces blogs and microblogs (Twitter), news networking sites (NDTV), and content communities (YouTube). Who could have thought of a day when businesses would spend huge cash on marketing their products and services in the social media?
The underlying fact is the ever-high traffic with respect to number of users, along with number of active contributions in dialogues and the impact of such activities on the behavior of the user. From political groups to corporate houses, everyone wants an online presence so as to ensure noticeability and acceptability.
True is the saying that every revolution has a few minuses too. The society has witnessed cases when sharing of misleading content via the social media ignited the fire of hatred in many parts of India and caused communal displeasure. On the contrary, the freedom of speech and the power to share thoughts that have been extended to the society by social media are something to cheer about.
Users are the ultimate power-bearers, hence shall recognize the potential and the opportunities. Today, my voice is free to flow, can fetch feedback from readers, and has the supremacy to drive social behavior in a far more constructive manner.