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Tumhari Sulu faces legal action from FDA for endorsing a cough syrup
Tumahari Sulu has received an overwhelming response from the audience. The film has faired quite decently at the box office with a slightly deviated storyline.

Vidya Balan plays the character of Sulochana aka Sulu in the film, a suburban middle-class housewife who suddenly turns into an RJ on a midnight show talking to strangers and lonely souls. The film has also been critically acclaimed.

However, into the third week of its release, the smooth running of the film seems to have hit a roadblocks after Vidya Balan and the makers of the film now face legal trouble for endorsing a cough syrup brand.

The film's production house T-series and pharmaceutical company Torque may face legal hassle for not implementing an advisory before advocating the cough syrup brand in the movie. As reported by The Indian Express, FDA commissioner Pallavi Darade said that the ad defies the basic advisory norms.

In the advertisement, Vidya Balan says: "Sulu ke har safar mein uska saathi, Torex cough syrup ho, toh alvida khasi."

The makers of the film are having a tough time as Food and Drug Association has taken the whole matter in an altogether different perspective, implying that the film promotes the cough syrup without a doctor's recommendation.

Sources also revealed that Dr Pallavi Darade, the commissioner of FDA said, "We will send an advisory notice to the production house for promoting the syrup. It is the responsibility of the producers to be careful before sponsoring such medicines. We will ask them to include a statutory warning stating that the syrup shall be taken under the guidance of a doctor only."

Dr Pallavi further said, "Later, if we feel the need to send it to the actress, we will think about it. But as the production house is responsible, we will focus on them."

Though reports claim that Vinod Bhanushali, President (marketing, media, publishing and music acquisition) T-Series, said, "We have nothing to do with the product. It was integration in the film promotion and the brand shall be answerable for any query."

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