But what is there which is attracting these big names to appear on small screen and that too in fiction shows.
Prahlad Kakkar, Ad Guru says that it's the promise of a lucrative and rewarding career by the television industry, which is attracting big names to the small screen.
"The perception of 'TV stars hain toh market down ho jayega' is long gone. Now a career in television is very lucrative and rewarding. You reach out to 5 million viewers in one shot. Take the case of Amitabh Bachchan in Yudh. The budget for this project is 2000 crore and he is getting paid 500 crore. In Bollywood there will not be a such a huge project, nor will he get paid that kind of money everyday. Add to that the fact that you reach up to your 5 million audience everyday. So, it's a good decision. It's 'Chat Mangani, Pat Byaah' type of situation, said Prahlad Kakad.
Legendary Bollywood Director Shyam Benegal while talking to us on this trend of silver screen stars moving toward small screen said, "When you are an actor, when you get an opportunity where you feel that your talent can be fully used, you can choose any platform i.e cinema or theatre or TV. Its hasn't mentioned anywhere that Bollywood actors need to stick to big screen only. People can choose, where ever they are willing to work. One can be theatre artist artist or cinematic actor as per his or her choice."
"A career in television is much more challenging. A film in most of the time have two protagonist at the maximum, whereas in television every character has a individuality. Every character is significant and have a sole role to play. This is much more gratifying for an actor. Also the reach is much higher in television. In my 8 years of career, this medium never ceases to excite me. You reach up to millions of audience day after day, everyday at a particular time. When I had done movies, it was maximum 2 to 3 weeks of screen run whereas in television audience sees you everyday for a longer duration," said Anubha.
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