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Amitabh Bachchan in 'Yudh' mood: Why silver screen's big stars getting attracted to small screen
Following the footsteps of successful Hollywood stars, actors from Indian Film Industry are also bee-lining for their television debut. After the success of silver screen, television seems to be the next career option for many.

Though Anil Kapoor's mega budget 24 saw luke warm response from the audience, silver screen stars are far from being discouraged. The biggest example is of mega star Amitabh Bachchan, who is going to make his tele-soap debut from today through fiction show 'Yudh', to be telecast on a TV channel. This will be also the second TV show of the Bollywood superstar after Kaun Banega Crorepati. Yudh's creative director is Anurag Kashyap and creative consultant is Shoojit Sircar:

Looks big screen stars have discovered something invaluable about the small screen as there are reports that two more Bollywood 'heroes' Vivek Oberoi and Arjun Rampal will be making their debut on the small screen in coming days.

But what is there which is attracting these big names to appear on small screen and that too in fiction shows.

Prahlad Kakkar, Ad Guru says that it's the promise of a lucrative and rewarding career by the television industry, which is attracting big names to the small screen.

"The perception of 'TV stars hain toh market down ho jayega' is long gone. Now a career in television is very lucrative and rewarding. You reach out to 5 million viewers in one shot. Take the case of Amitabh Bachchan in Yudh. The budget for this project is 2000 crore and he is getting paid 500 crore. In Bollywood there will not be a such a huge project, nor will he get paid that kind of money everyday. Add to that the fact that you reach up to your 5 million audience everyday. So, it's a good decision. It's 'Chat Mangani, Pat Byaah' type of situation, said Prahlad Kakad.

Legendary Bollywood Director Shyam Benegal while talking to us on this trend of silver screen stars moving toward small screen said, "When you are an actor, when you get an opportunity where you feel that your talent can be  fully used, you can choose any platform i.e cinema or theatre or TV. Its hasn't mentioned anywhere that Bollywood actors need to stick to big screen only. People can choose, where ever they are willing to work. One can be theatre artist artist or cinematic actor as per his or her choice."

Anubha Kulsheshtra, who is associated with TV industry since last 8 years and was part of creative direction team of many tele-soaps, says that it's the reach to the audience which is attracting big stars to the small screen.

"A career in television is much more challenging. A film in most of the time have two protagonist at the maximum, whereas in television every character has a individuality. Every character is significant and have a sole role to play. This is much more gratifying for an actor. Also the reach is much higher in television. In my 8 years of career, this medium never ceases to excite me. You reach up to millions of audience day after day, everyday at a particular time. When I had done movies, it was maximum 2 to 3 weeks of screen run whereas in television audience sees you everyday for a longer duration," said Anubha. 


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