Twitter's decision to offer micro-blogging in Hindi is not surprising. Social Networking has caught on like wild fire in Indian cities as well as semi-urban areas. Already, Facebook has captured the virtual social mobility market and offers its services in Hindi as well as five other Indian languages.

Indians have beeb drawn to Twitter like a magnet due to its unique, uncomplicated and fast-responding networking model. One can log onto the site and in a few minutes be done with one's 'social exchange'. Twitter also knows that one of its major attractions is 'voyeristic' in nature - the fact that one can read what others are thinking and doing in their lives - without being forced to contribute - is a USP of the site. Figures reveal this facet of Twitter, only 60 per cent of people on the site tweet - rest read what others have tweeted. Both Twitter and Facebook have also become via media of companies to promote commerical messages and communication. Considering the rapidly growing Indian economy and the expanding middle class - the Indian market is a mouth-watering prospect for Twitter as far as total users are concerned. It won't be surprising if the site decides to launch the service in more Indian languages.

Users of Twitter's short messaging service includes film stars, journalists, thinkers, managers, politicians, sports personalities, religious leaders and global leaders. Those using the service can also share pictures, and journalists make good use of this twin facility - of text and pictures - by sharing news stories as they are first reported - making Twitter one of the first sources of news and trends. Now that Hindi has been included to raise the volume of messaging, and also due to demand by Hindi speakers, Twitter can look forward to a spurt in traffic to its site.