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Uber launches 'Year with Uber' site to offer personalised visual memories for riders
Uber, an app-based global transportation company, on Tuesday, launched its 'Year with Uber' site in order to offer personalised visual memories for riders that have emerged from their trips throughout the year.

The site - Year with Uber transforms the trip data of riders into personalised, animated music videos and each video is made with scenes based of an individual's riding patterns.

Meanwhile, Sanjay Gupta, head of marketing at Uber India said, "We are excited to launch a campaign that takes inspiration from the everyday experiences of our riders across over 100 cities in the Asia-Pacific region, including 29 cities in India."

According to Uber, there are more than 5,000 possible story combinations, bespoke songs and lyrics, and humorously-crafted animations on the Year with Uber site. Any person can watch his/her memories by visiting and logging on with his or her Uber credentials.

Apart from Uber cabs, UberMOTO which gives riders an affordable and convenient motorbike ride was piloted in March last year.

During this year, UberMOTO completed two million trips in March. Interestingly, female riders in the Delhi-NCR region took the highest number of UberMOTO trips in 2017, whereas riders from across the world took Uber cabs in 566 cities in 80 countries.

"In 2017, we were focused on moving from a startup to a sustainable business in India. As a result, we recorded double-digit growth and continue to clock over a million trips a day," said Amit Jain, president, Uber India, and South Asia, in a press statement.

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