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UNICEF organized Press meet on Infant & Young Child Feeding at Patna
On the occasion of the World Breastfeeding Week (1-7 August 2014),UNICEF Bihar organized a consultation meeting with media persons on ' Infant and Young Child Feeding' strategy at it's Pataliputra Colony,Patna based office's Ashoka Conference Hall on Saturday. Representatives of different print, electronic and web media were present in this meeting.
Main speaker of the program was Dr Alok Ranjan, nutrition specialist of UNICEF,Bihar.This press meet was organized under the guidance and the president ship of  Nipurnah Guptath,media consultant UNICEF. A short Hindi video movie entitled "Kadam badhayen, Kuposhan bahagayen" was  also shown before the interaction program with the media persons. UNICEF Media consultant Avinash Ujjwal was also present in this program.


"The IYCF strategy is an essential strategy to combat malnutrition among infants and children, especially during the first two years of a child's life which are the most crucial years and lay the foundation of a child's physical and cognitive development for the rest of his or her life. The first two years are forever." said the nutrition specialist of UNICEF Bihar Dr Alok Ranjan to the media persons of Bihar today during his main lecture.


 "About 7.6 million children die before their 5th birthday globally.The place of India is first in the world and Bihar is first in India in the graphs of malnutrition.Breastfeeding within the first hour of life is vital to the survival of children." Dr Alok further added. 


"Mother's milk is the nectar for the infants which makes the baby healthy and strong.World Breastfeeding Week is the most suitable time to aware the society about the valuable mother's milk.The roles of media and the state government is also very important to teach the mothers about the causes and negative consequences of  malnutrition and some myths about the breastfeeding in the society. " said Nipurnah Guptath, media consultant UNICEF in the meeting to this citizen journalist .  
 
The meeting's aims were at enhancing understanding on malnutrition, its causes, manifestations and impact on child health and the strategies ( including IYCF) to address malnutrition. After the brief orientation by Nutrition experts, followed by an interactive discussion and exchange of ideas/ suggestions on this issue, and concluded with vegetarian tasty lunch. 




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