Uninor GSM service goes truly mobile in Eastern UP

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Adeeb Siddiqui

12 March, 2010

Uninor as part of its marketing & retailing practices flagged off 16 branded cars from Lucknow Hub with the vision of penetrating in the rural telecom market & reaching out to the customers in the distant & remote areas of UP East as well.

UNINOR MOBILE has ramped up its retailing and brand building initiative in semi- urban and rural markets of eastern UP by flagging off 16 cars at the Uninor Lucknow hub here on Thursday. The retail mobile initiative was adopted with the vision of assisting Uninor to reach out to its customers in even the remotest corners of UP East.

With the mobile handset population poised to top 500 million in India by 2010, it has become a huge and vibrant communication platform, which no telecom marketer can afford to ignore. Uninor is oriented to tap the potential in rural UP as major segment of the telecom market is driven by these users, so it gets indispensable to reach out to the touchpoints.

The rising demand in the Indian mobile phone industry is another reason to experiment with the retail mobile brigade for telecom market in UP east. With low-cost cellular services , a large number of rural customers are able to afford cell phones and Uninor attempts to capture more market share though innovation.

Following the ceremonial flag off at Uninor office, HT House in Lucknow , the mobile brigade assembled around 12:20 pm on Thursday, 4^th March ,2010.

The participants were flagged off from Uninor Lucknow Hub by Frode Haugen , EVP, UP East Hub.

The event was also meant to provide fun & frolic to the car enthusiasts & spectators as well. A fleet of 16 branded Uninor Cars adorned with colorful graphics driving on the streets of Lucknow was a spectacle to watch out for.

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COMMENTS (5)

geeta

This comment has been removed by the moderator

Arman

.Uninor is a really great... Small recharge pack and full talktime & good network... Uninor Rocks............

naresh

.nise very good

Anas

.interesting

sakshi

.Uninor will surely hit the market in cmng times as it is more promising than any other brands.... Wisg it introduces a better sms plan than then d 10p/ sms scheme of it.... I am already happy with its callmore plan....