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Vibrant Gujarat vs West Bengal Global Business Summit website: What the West Bengal Government has missed?
The West Bengal Government is doing everything it can to get more and more investors to get interested in their fourth edition of the two-day annual investment summit, which started on December 7. A number of heavyweights of the business world and the political world did make it to the summit, which is going by the name of Bengal Global Business Summit.

West Bengal and every other state is vying to get the attention of industrialist and their money, but no one has achieved it as good as Gujarat has. A simple comparison of West Bengal's website and Gujarat's website makes it clear that which state means business and which state is not even trying. Vibrant Gujarat is a users delight with the tiniest attention to detail, while West Bengal's 'wbidc' looks like someone has thrown together some facts in a haste.

The website not only looks dull, but it also seems that there were no proper planning behind it. They wrote down the focus area, yet did not give any information regarding Urban Infrastructure and Housing, Software & Hardware and Food Processing, Horticulture & Floriculture. On the other hand, like its name Vibrant Gujarat looks vibrant, colourful and interactive.

The Gujarat website is elaborate with every last detail presented for its target audience. Including FAQ's it also has two forms. For smartphone users, there is an app, which can easily be downloaded and looked it. West Bengal's site gives no such facility. There is a brochure, but every information is cramped in one page. On the whole, the representation is shabby and must be looked into.

When compared, West Bengal should have taken some clues from Gujarat and tried to get it right. Unfortunately, they missed the mark by a long shot.

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