In another victory, Virat Kohli has secured a Rs 110 crore deal with one of the leading sports brands – Puma.
has become the first Indian sportsperson to secure a deal worth more
than Rs 100 crore with a single brand. The deal which, as per
reports, is for eight years, will land Kohli in the league of
Olympian Usain Bolt and former football world
cup winner Thierry
Henry, the two global ambassadors of the brand. The deal involves a
fixed payment and a royalty.
Kohli will launch a signature
line of sports lifestyle
products for the company. The products will
have a special logo and brand identity. The company plans to launch
campaigns with Kohli in markets such as UK, South Africa, Australia
and the Middle East and "wherever cricket is relevant." The first
commercial of Puma featuring Virat Kohli is expected to air on
"It's a privilege to be part of a great list of
athletes that Puma has. Not just today's icons like Usain Bolt but
also the brand's rich history with Pele, Maradona, Thierry Henry and
others," Kohli told The Times of India.
and I are committed to a long-term partnership. I am impressed by the
way Puma has gained popularity and market leadership in India
short period of time," he added.
transformed the way fitness is looked at in Indian cricket. He has
emphasized the role of an athlete and reshaping cricket in the
millennial culture, thus endorsing our brand ethos. He is a youth
icon with an effortless style," Puma India MD Abhishek Ganguly
"A new era begins now. With @PUMA. #Forever
#ForeverFaster" Virat wrote on micro-blogging website Twitter.