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Virat Kohli secures Rs 110 crore deal with Puma
In another victory, Virat Kohli has secured a Rs 110 crore deal with one of the leading sports brands – Puma.

Kohli has become the first Indian sportsperson to secure a deal worth more than Rs 100 crore with a single brand. The deal which, as per reports, is for eight years, will land Kohli in the league of Olympian Usain Bolt and former football world cup winner Thierry Henry, the two global ambassadors of the brand. The deal involves a fixed payment and a royalty.

Kohli will launch a signature line of sports lifestyle products for the company. The products will have a special logo and brand identity. The company plans to launch campaigns with Kohli in markets such as UK, South Africa, Australia and the Middle East and "wherever cricket is relevant." The first commercial of Puma featuring Virat Kohli is expected to air on Monday.

"It's a privilege to be part of a great list of athletes that Puma has. Not just today's icons like Usain Bolt but also the brand's rich history with Pele, Maradona, Thierry Henry and others," Kohli told The Times of India.

"Both Puma and I are committed to a long-term partnership. I am impressed by the way Puma has gained popularity and market leadership in India in a short period of time," he added.

"Virat has transformed the way fitness is looked at in Indian cricket. He has emphasized the role of an athlete and reshaping cricket in the millennial culture, thus endorsing our brand ethos. He is a youth icon with an effortless style," Puma India MD Abhishek Ganguly said.

"A new era begins now. With @PUMA. #Forever #ForeverFaster" Virat wrote on micro-blogging website Twitter.

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