Virgin Mobile to embark on co-branding exercise

| Last updated less than one minute ago

Submit :

News Photos Just In Debate Topic Latest News Articles Local News Blog Posts Pictures Reviews Recipes

mrinal ali hazarika

24 July, 2010

In its latest strategy Virgin mobile is going to experiment with the biggest ever co-branding exercise in India to expand subscriber base.

ADOPTING A new strategy Virgin mobile is going to experiment with the biggest ever co-branding exercise in India to expand subscriber base. Virgin Mobile, the mobile brand owned by Richard Branson, led Virgin Group, is going to tie up with 50 top brands in the country, operating in diverse sectors such as electronics, consumer goods, apparels, restaurants, consumer goods etc.

Marketing officials at Virgin believe that these tie ups will help Virgin to expand it’s reach to the younger generation and appeal them through participating in their preferred lifestyle. In this brand new marketing initiative the company will primarily target the consumers aging between 16-26 yrs and it will cost around Rs.150-200 crore to accomplish this marketing campaign.

Company officials admitted that the Indian telecom market is one of the most aggressive in the whole world and the competition among competitors is fierce. So with this new venture they are trying to generate new brand value and brand loyalty among subscribers of their service. The company is targeting to acquire at least 10 % market share in the youth segment. It offers both GSM and CDMA services to its subscribers.

Katrina Kaif unveils Audi Q3 in Delhi Auto Expo 2012

Transmission system collapse leads to black out in West..

Commenting System

COMMENTS

The requested resource (/articles/15827162_articleLandingRelatedArticles.html) is not available