Announcing the Kochi launch and the KPB association, said S Yesudas, Managing Director, Indian Subcontinent, Vizeum “Kerala is gaining popularity as an advertising market. The market is yet to see real media specialists. Some aggregators are operating in the market. We intend to be a game changer here. The strategic tie up with KBP gives us ready access to their clients and a whole lot of others whose precious resources are “spent” today through some gut feel decisions or computer algorithms. We hope to help the clients anticipate and navigate the ever changing media world and make prudent “investment” decisions with their marketing resources and create sustainable relationships with the consumers. Our Kochi office will be at Girinagar and will report to our Chennai Office. The team announcement will happen soon”
Talking about the tie-up said Jabyson Philip, Joint Managing Director and Jaison Philip, Executive Director, Kerala Publicity Bureau “We are excited about this partnership and welcome Vizeum into Kerala with warmth. This also coincides with our 50 year celebrations. It is a momentous occasion for us as there are no other regional agencies to have reached this mark, successfully and consistently. ”
The Aegis MediaIndia group, in addition to Vizeum, comprises ofPosterscopethe global OOH sector leader, Brandscope, Hyperspace (Retail),Carat Fresh Integrated (Experiential),PSI (Airports), Doosra(Creative),Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.