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Watch: Meat & Livestock Australian's latest campaign featuring Lord Ganesha enjoying 'lamb BBQ'
Meat & Livestock Australia (MLA), a research & marketing company that promotes beef, lamb and goat (all types of red meat) meat in Australia and international markets, has launched an advertisement (ad) video on September 4, named - "You Never Lamb Alone", which seems to make fun of Hindu traditions by featuring Lord Ganesha enjoying lamb BBQ.

Besides Ganesha, the latest campaign of MLA also features Lord Jesus, Lord Buddha, Aphrodite (Greek Goddess of love), Moses and other Gods and Goddesses from different faiths & beliefs coming together and sharing a lamb barbecue (BBQ) meal.

The over two-minutes-long video has hurt Hindu sentiments as it links Lord Ganesha with meat. In fact, it is being considered as the most disrespectful and highly inappropriate video ever.The Universal Society of Hinduism recently approached the Australia Advertising Standards Bureau (AASB) to get the ad banned.

Regarding this, Rajan Zed, President of Universal Society of Hinduism, urged MLA Board Chair Dr Michele Allan and Managing Director Richard Norton to issue an official apology besides banning the recently released promotional video immediately.

On the other hand, Mr Howie, Marketing Manager of the Meat and Livestock Australia group said that everyone could come together and unite over one thing –lamb — regardless of "beliefs, background or persuasion".

"We know that lamb has been the meat that brings everyone together for decades, and what better way to celebrate the product than over a modern spring barbecue," Mr Howie said.

"Our marketing aims to reach more consumers by making lamb more relevant to a diverse, modern Australia," the manager added.

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