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Where is commercial hype of Father's Day leading us to?
Celebration of special days has been converted into commercial ventures by the market forces. You create a special day; the commercial retailers will be the first to jump on the bandwagon to turn the day into a monetary success for them by objectifying the feelings behind the celebration into exchange of cards and gifts.

Currently, we are getting so wrapped up in the commercial side of social events that we have made our feelings and emotions a matter of occasional show off through the things money can buy. The commercial hype of Father's Day has become visible in many cities of India with big and expensive cards, quotation posters, certificates, trophies, men's wear, ties or anything that was masculine that dad would like.

Market forces have entered the schools though celebration of various days to sell craft books on the occasion, quotation booklets, word-search puzzles, fill-in-the-blank type essays with phrases to finish besides the cards and gift ideas under craft work. Father’s Day is no exception to it.

In the name of project work, cross-curricular linkage, and comprehensive evaluation – the convenience created by the market forces through stationery shops on the school premises – newer mart is being sold through school tuck shops.

Here are two booklets ‘My Dad and I’ and ‘My Father’ to be completed as part of Father’s Day projects for primary kids to catch them young in the commercial hype and trap.

My Dad and I: A short book for early readers with phrases to finish, questions to answers, and pictures to draw. Pages include: a portrait of dad and the child, My Dad and I play ___, My Dad and I eat ___, My Dad and I go to ___, My Dad and I read___, My Dad and I watch ___, My Dad and I like to ___.

My Father: A short book for early readers with phrases to finish, questions to answers, and pictures to draw. Pages include: My father's portrait, My father likes to__, My father is __ years old, My father's favorite food, My father's favorite sport, My father's favorite color, My father's name is__, I love it when my father__, My father is___.

Where are we heading by commercialization of feelings through consumerism and materialism?

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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