Whole Foods and PVR join hands to supplement nutrition plan of 300 children

03 February, 2013

Whole Foods India, a health food company founded by Ishi Khosla, a clinical nutritionist, in partnership with PVR Nest - the social program and registered foundation of India's leading multiplex chain PVR Limited - to supplement over 300 children's nutrition during the harsh winter months.

The children in the age group of 5- 17 years, the beneficiaries of PVR Nest, come to the open PVR Cinema complexes at Vasant Vihar, Saket, Naraina and Vikaspuri to earn their livelihood.

Throughout this fifteen-day-long partnership that concluded Saturday last, Whole Foods India brought in a variety of nutritious and child friendly food items like a hot soup and a ‘Bread Pakora’ fortified with vegetables like broccoli, spinach, carrots and peas. “Through these food items, we provided nutrients like calcium, iron, potassium, sodium, Vitamin A & C and proteins. The children thoroughly enjoyed this welcome addition to their mid-day meal plan. The employees of PVR Limited were also a part of the food distribution as an employee engagement platform,” the company said in a statement.

Speaking on the occasion, Ms Deepa Menon- Vice President, Corporate Social Responsibility at PVR Limited said: “We are extremely happy to partner with Whole Foods India and being able to bring nutrition and wellness to a large number of children. Nutrition is extremely important at this age and is fundamental for a child’s overall development and with collaborations like these we hope to impact their lives positively.

Ishi Khosla said: “Whole Foods India has always strived to not only make health food products available to people but also aims at creating a healthier mindset and a behavioral change amongst them. As a part of our social responsibility, we are happy to partner with PVR Nest and provide healthy ‘soup n snack’ to around 300 community children at 4 locations in New Delhi. We hope to provide a lot of warmth and cheer amongst the children through this hot and healthy ‘soup n snack’ initiative by Whole Foods India in the winter months along with enabling them to have their daily quotient of fresh seasonal vegetables and nutrients.

'Whole Foods' is engaged in the business of operating cafeterias, manufacturing health products and also operates a health food retail outlet at New Friends Colony.

Currently, 'Whole Foods' is operating cafeterias at Apollo Hospital, Max Hospital at Saket, Panchsheel, Patparganj, Gurgaon, Adiva Hospital and Fortis Escorts Hospital.

Whole Foods helps people to make healthy food choices, which are easily available, convenient without compromising on taste. “Our products are high on nutrition and lower in calories, free of toxic ingredients like trans-fats, artificial preservatives and colours. We incorporate functional foods like oats, soy, whole grains including brown rice, nuts, seeds, green tea and a huge variety of fresh vegetables and fruits to promote health and well-being,” the company says.