Whole Foods Market has announced plans to celebrate the Hindu festival Diwali on October 22. A festive cooking class and sampler dinner will be organised to celebrate the festival.
The menu for the dinner has already been decided, it will include thandai (renamed as “Nectar of the Gods” by Whole Foods Market); main course: onion bhajias, elaichi pulao and aloo fry (spicy); desert: shahi badami burfi.
Welcoming the move, Hindu statesman Rajan Zed said that it will not only promote the retailer, but will also make its customers feel good. Zed added that this trend should be followed by other major grocers as well; they should celebrate at least one major festival of each religion.
According to Zed, religion is just a medium of communicating with God. He further called on Whole Foods Market to develop better understanding of Hinduism, so that the celebrations could be planned accordingly.
The first Whole Foods Market store was opened in Austin in 1980, and had 19 employees. Presently, the retailer has 300 stores and nine distribution centres in US, Canada and UK, with around 60,000 employees. The retailer was honoured with “America’s Healthiest Grocery Store” title by Health magazine.