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Why Customer Satisfaction is Pivotal for Any Business
Customer is God – every marketer chants this slogan! My current job profile allows me to interact with customers and take their feedback. As a content professional I could only write and strategize the steps to take while selling services or products to customers. But after the exercise of conversing with customers I could understand the other side of the business. I must say it was an enriching experience and everyone should take a step forward to talk to clients/customers.

Over the past few months I was able to talk to more than 500 customers across the length and breadth of Delhi, Noida, Gurgaon, Ghaziabad and some other parts of NCR. I have more clarity as to which words or sentences garner more recipients. I think as per the clients and try to draft copies or advertisements as per the psychic of the customers that leads to better conversion. Simply put sales and profits! Here are 5 important reasons why one should consider customer satisfaction as one of the most important functions of a company.

A satisfied customer is a goldmine that you should preserve

A loyal customer's worth is ten times more than his or her first purchase. It is 10 times more expensive to acquire a new customer than the cost to keep an already present one. If you keep your loyal customer happy by offering unmatched services, he or she is most likely to come back to you, again and again and again. Also, there is a high probability that he or she will refer someone or the other, at some point of time. Nonetheless, once you have a loyal customer, his subordinates or offspring's mostly follow the trend. Thereby, you have the chance to become the family service provider.

It takes less than fraction of a second to lose a client

This is a no brainer. You might lose the loyalty of a decade old customer at the cost of one bad service. This one bad service might be offering less discounts than competitor brands or just talking rudely or not responding at rocket speed, which customer expect you to.

Money matters the most to more than a few

This should not surprise you. Everybody including your age-old customer understands his or her pocket better. In order to keep your customer loyal you need to keep the services intact. If at a point you feel your customer is too demanding and you will be at a loss of some bucks, go for it. You can earn that little bit in the next encounter with him but the chances of him coming back become meagre if he leaves dissatisfied. Therefore, try measuring your client if he is a one-time one or can be a repeat customer.

Make your customers your brand advocates

If your customer leaves your space with a satisfied mind then he will recommend you to many more people (read prospects). It is very rare that customers speak well of service providers and that is the challenge you got to take. 

Simply put, the life of a businessman is as simple as the hard he works to make the life of his customers easy. Providing delightful customer service will make way for better sales and profits for you. Your brand can do all the more better – just try to attain exceptional customer service.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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