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Why Facebook made a 1 billion dollar deal with Instagram?
Although the answer to this seems quite obvious, there is more than that meets an eye. Mark..

FACEBOOK BOUGHT Instagram in a one billion dollar deal. For anyone who has used the application surely knows the high points of the software, yet the fact that the most famous social networking site in the world spent such a huge amount on a software application brings to mind the question why. According to, Mark Zuckerberg said that they want to work closely with the Instagram team so that sharing pictures is a better experience for the users.

However obvious that may sound Facebook is sure to gain a lot from the application, as people can easily share and edit their photos like professionals. In an age of photoshop and Picassa, everyone doesn’t have the inclination to learn the complex method of photo editing, although many are interested. Instagram has given that inclination a way with simple techniques. Since Facebook is largely pictorial, the acquisition of the app is a clever move. With this software, people on Facebook would have a blast with their profile and cover pictures. The timeline would definitely be more creative and colourful as Instagram has ‘filters’ that helps users edit and share their pictures on various social networking sites.

The owners of Instagram- Kevin Systrom and Mike Krieger are excited to work with Facebook and cannot hide their pleasure in making a haul of 1 Billion dollars. Given the popularity of the app, this would also benefit Facebook users. The service that is more popular in the United States is used by 30 million people and includes A-listers such as Hilary Duff, Mandy Moore and Jessica Alba. Of late many popular names such as Rhianna and Selena Gomez were seen sharing their pictures through the software.

Although the app is available to the Apple and the Android phone users and is popular in the Unites States, it was on its own way giving competition to Facebook, whose content if we see is mostly pictures and pictorial representation. Many are saying that to cut down competition, Facebook has made a smart move. Even if it is true, the users are going to have a good time as this is the first time that Facebook would have an editing tool for its pictures.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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In This Article
(993 Articles)
hilary duff
(2 Articles)
jessica alba
(16 Articles)
mandy moore
(4 Articles)
mark zuckerberg
(38 Articles)

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