Globalisation has played most effective role in India, especially among the youth and a prime example is the change in taste among Indian audiences who prefer watching Hollywood flicks over their indigenous cinema.
ASK YOUR ancestors and they will inform you about the limited Hollywood movies that hit the theatres during their youth. Let alone productions from California, people in north India
remained unaware even about the cinemas of the South India and vice versa.
But in the present technologically advanced age, multiplexes have led to a sea change by providing people an opportunity to taste different cultures of world
in the form of movies. These technologically advanced movies, laden with the finest of the special effects have in some way overrun our desi flicks, which are mostly stuck into dealing with overdone family issues.
Our younger generation, in particular has developed a new apetite for these kind of cinemas. Peer-presure, to some extent has also played a vital role in drawing the younger audience to these English movies' theatres.
Our peninsular nation has from the ages embraced new civilizations and cultures, be it the Mughals or The East India Company. It is our openness and welcoming attitude(atithi devo bhav-Guest is God) that we have made our land a flourishing ground for the foreign civilizations and practices. This is well reflected into our acceptabilty of the Hollywood creations over the desi ones.
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