Though we all know why Justin Bieber is famous across the US but do we know the reason behind his popularity in India? This is an attempt to find out the reasons.
THE LAST time I checked, Justin Bieber was this gangly young kid, who had too much hair in his eyes, a swagger and a low-rise jeans that almost defied gravity, owing to its ability not to slip down despite being worn so low. However, this Billboard awards when he won the Top Social artist award I could see a star, who was confident in his skin had a loud screaming applause when he came onto the stage, wearing the most stylish outfit for a boy of 18 years of age. It is little baffling when one is confronted with the question of why is he so famous, especially in India, where American music lovers form the minority group.
In order to understand his stardom, we must understand the fact that Justin Bieber came to the public notice at a time when the Social media was going viral in the United States. He was a young boy of 12, left handed guitarist who used to upload his videos on YouTube. Slowly he became the topmost musician to be watched for on YouTube in America. This 'social' factor has a lot to play in Justin's life. However in India, mostly our generation doesn't like the enthusiastic youngster( as gathered while talking to various twenty-ish people) and the older generation is absolutely oblivious to his actual existence. It is actually the pre-teens and teen girls who fall deeply, madly in love each time he comes up with a song and call themselves 'Bielibers'.
Most of the, who swears by the Canadian singer, do not come from the background of English music listening group, as they are from small urban cities. However, for them knowing him and saying that they love his voice is a very 'in' thing. Thus peer pressure and to be socially acceptable always drives girls to that route. In the metros, where girls would line up if he ever landed up in person, majority feel that he is the cutest star. He and his PR presents a picture of a boy who is independent, earns millions by his own work, great musician, can play a guitar and dates Selena Gomez (another favourite). He is almost textbook and who won't like the perfect man who do not drink, do drugs, run after girls, is faithful and has a pleasing personality. More than his music or his dance style, girls swoon for him as he is a good 18 year old. He is almost like the anti 18 year old boys that they know off- normally who are aloof, egoistic or cheesy and awkward.
However, it would be wrong to say that the boy doesn't have talent as he does sing well and come up with funky, party songs. His song 'Baby' was the most memorable single till date and he can do a dance number fairly well. In spite of the fact that the above piece was trying to determine the Biebermania and has not been fully successful but one can now at least grasp that why Justin Bieber is so famous.
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